New products added everyday!!
Not sure what you need, drop Rick a line below! He can always help!
Shop Rick's selection of fishing lures and baits for your next adventure.
About Firebrand Custom Baits
Meet Rick Fascinato
Rick is the creative master behind Firebrand Custom Baits. As a young boy he discovered a love for the outdoors and the serenity that comes from being near and on the water. When the rest of the kids were riding bikes and playing in the park, Rick disappeared into nature with his rod and reel chasing the feeling of fulfillment and achievement that comes from catching the "big one". Some 40 years later, his passion has only grown along with his knowledge and experience about what works, why it works and where it works. Rick has a special connection to the Great Lakes and the experience they have to offer anglers of all ages and skill.